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Marketing

Marketing : the core

 Kerin, Roger A.
 McGraw-Hill Education, [2016] ISBN: 007772903X (alk. paper)
 6e [edition]. New York, NY : xlii, 531 pages : illustrations ; 28 cm
Marketing.
Marketing :
# 1099
Marketing :
the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
  • xlii, 531 pages : illustrations ; 28 cm
  • Kerin, Roger A.
MARC
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245[1 0] |a Marketing : |b the core / |c Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
250[ ] |a 6e [edition].
264[ 1] |a New York, NY : |b McGraw-Hill Education, |c [2016]
300[ ] |a xlii, 531 pages : |b illustrations ; |c 28 cm
336[ ] |a text |2 rdacontent
337[ ] |a unmediated |2 rdamedia
504[ ] |a Includes bibliographical references and index.
650[ 0] |a Marketing.
700[1 ] |a Hartley, Steven William.
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